The Motion Graphics production in Brazil. The past and the future.

Daniel Guimaraes is graphics designer for TV stations in the Brazilian market since 2004

The graphics have always been huge part of audiovisual production in Brazil. Since the beginning of TV Tupi in 1950, where the cartoon of a friendly little Indian boy called programmes until today with computer graphics leaving viewers more awestruck than ever.

TV Tupi

The Brazilians have a special fascination with regard to the "graphic identities" of video productions. Much is due to the Austrian designer Hans Donner, known nationally and internationally as the "Wizard of Graphics". Donner, art director of the giant TV Globo has revolutionized the world of graphics on TV in the late '70s and early '80s, with its unique style and 3D animation. A revolution for the time.

If asked, Brazilians remember every single intro sequence of their famous telenovelas (soap operas). Among the audience, the motion graphics are still a very big success.

TV Globo Brazil

Nowadays with the advent of digital media, internet, cable channels (cable TV only began in Brazil in the late '80s), this market is experiencing a very large expansion. At the same time, trends change. The geometric shapes of metal flying in space - Donner's mark in his job for TV Globo in 80s - were outdated. Today, Brazilian TV graphics are getting more and more similar to those produced internationally.

Over the past 10 years audiovisual production in Brazil is seeking to fit within the international standard. A movement that follows the evolution of the country - increasingly inserted in the international market

SporTV

Channels like SporTV (pay-TV) and TV Alterosa (affiliate of SBT network in Minas Gerais) sought in major international animation graphics companies solutions to their demands, in their very case the companies are US-based Troika and Renderon, respectivelly.

TV Alterosa

Rio de Janeiro-based animation producer Beeld is perhaps the example that Brazilians have understood this market movement. Beeld produces excellent pieces for various cable channels and also gives a more current and fresh style to Globo, indeed in their famous soap operas opening sequences.

Beeld - Rio de Janeiro

Globo continues to spearhead this in Brazil, but the myriad of channels that are available today in the Brazilian television, along with the internet/webcast booming marketing opens up great opportunities.

The federal law 12.485 from 2011 is now requiring cable channels to have part of their programming produced in Brazil, This is already creating demands for this market even more, especially for freelancers willing to make its mark in the market of the South American giant. And with the World Cup 2014 and the Olympics 2016 on the horizon, this demand grows further, it is up to designers worldwide know how to discover Brazil animations and computer graphics market.

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Tags: Animation, 3d, vfx, Brazil, Broadcast